A male in a blue t-shirt, black shorts with a white underlayer, and black socks performs deadlifts in a gym. He is lifting a barbell loaded with black weight plates that have "PROUD" written on them in white. The man starts in a bent-over position, grasps the barbell with an overhand grip, and lifts it to a standing position, keeping his back straight. He then lowers the barbell back to the floor in a controlled manner. The repetition captured in the video shows him lifting the weight once. The gym features dark grey rubber flooring with lighter grey accents, some of which spell out "PROUD." In the background, various gym equipment is visible, including a weight bench and a machine with "PURESTRENGTH" written on it. Large windows let in natural light, revealing an urban environment outside. A television screen is mounted on the wall in the background, displaying what appears to be a sports broadcast. A water bottle sits on a counter to the left of the frame. The man wears an "Under Armour" logo on his shorts and a "Nike" logo on his shirt. The setting is well-lit and appears to be indoors in Sofia, Bulgaria.