A man is captured from behind as he approaches the entrance of a brightly lit shop at night. The shop's facade features prominent red neon signs displaying "MAX SHOPS" and "ALCOHOL & TOBACCO." Below these, a sign reads "Nuii CHOOSE YOUR NEXT ADVENTURE." The shop entrance consists of double glass doors, through which the interior of the shop, stocked with various items, is visible. Flanking the doors are two large, cylindrical purple advertisements for "IQOS ILUMA Electric PURPLE," each featuring an image of a purple backpack. The text on these advertisements, written in Cyrillic, includes "ИЗЖИВЕЙ НОВИЯ ЦВЯТ," which translates to "EXPERIENCE THE NEW COLOR," along with smaller disclaimer text at the bottom. The man, wearing a light-colored hoodie, dark trousers, and sneakers, carries a light blue plastic bag in his left hand. He reaches the shop doors, opens the left-hand door, and walks into the shop, disappearing from view. The street outside is dark, emphasizing the glow from the shop's lighting and neon signs. The scene takes place in Varna, Bulgaria.