A prominent, oversized replica of a chocolate ice cream scoop in a waffle cone stands on a white pedestal in a grand, ornate indoor setting. The ice cream cone features a red label with Russian text that reads "КОМБИНАТ ХОРОШЕГО ГУМ Мороженое ПИТАНИЯ" (GUM Good Nutrition Combine Ice Cream), directly referencing the famous GUM department store in Moscow, Russia. The display is set against a massive, arched glass window or wall, which reflects elegant chandeliers and the intricate interior architecture of the building, including more arches, columns, and decorative moldings. Through the glass, further sections of the building are visible, featuring more arched passageways and warm, artificial lighting. A decorative black metal railing with circular and scrollwork patterns runs across the middle ground. The foreground is covered by a red carpet. The lighting throughout the scene is warm and artificial, suggesting either evening or a brightly lit interior, contributing to the opulent atmosphere. No distinct people are clearly visible, though faint reflections in the glass hint at movement or presence in the wider space. The setting exudes grandeur and history, with the whimsical ice cream display acting as a focal point, likely promoting GUM's well-known ice cream. The white pedestal also bears faint repeating branding, including "ГУМ" and "Мороженое."

Whimsical retail displays spotted at Mos

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Irina Park

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Fri, May 1, 2026, 04:43 PM

2d ago

Moscow, Russia

55.76900, 37.37500

A prominent, oversized replica of a chocolate ice cream scoop in a waffle cone stands on a white pedestal in a grand, ornate indoor setting. The ice cream cone features a red label with Russian text t…read more

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