The video begins with a first-person perspective of a shopping cart moving down a grocery store aisle. The cart is empty, and the camera focuses on the handle which has red grips and the brand name "АШАН" (Auchan) printed on it. To the left of the cart are shelves stocked with various jars and bottles. To the right, there are green crates filled with produce, possibly potatoes, and a freezer unit displaying an advertisement for ice cream. The aisle extends forward, with more shelves and a person in the distance wearing a light-colored shirt and blue shorts. As the cart moves forward, an elderly woman with purple hair and wearing a blue and pink patterned top and a black skirt appears on the right side of the frame. She is holding a black shopping basket and looking towards the camera or slightly past it. The shopping cart continues to move forward, and the elderly woman is now more prominently in the frame, looking to her right. The scene is well-lit, suggesting interior lighting of a commercial space.