The video shows a close-up shot of a television screen displaying a McDonald's advertisement for a "McExtreme Rösti" burger. The burger is held in two hands and features layers of cheese, bacon, a rösti patty, and sauce in a seeded bun. Text on the screen reads "McExtreme Rösti. Ça se mange au moins avec les deux mains." (McExtreme Rösti. It is eaten with at least two hands.). A glimpse of french fries in a McDonald's container is visible in the lower part of the screen. The ad also includes a health message in French: "Pour votre santé, évitez de manger trop gras, trop sucré." (For your health, avoid eating too much fat, too much sugar.). The McDonald's logo is present in the upper right corner. The background is blurred with lights.