A group of young people perform a traditional folk dance in a brightly lit shopping mall. The dancers, both male and female, are dressed in colorful, traditional costumes. The males wear hats and the females wear head coverings. The dance takes place on a shiny tiled floor, and a crowd of people of various ages is gathered around, watching and clapping. Some are standing on a second floor walkway overlooking the performance. There is an IQOS kiosk visible in the background.